CAN POLAR BEARS HIRE BETTER PR IF THIS HAPPENS AGAIN? MAYBE WHEN EARTH SURVIVORS ARE LIVING ON MARS?

Why we need to put the sustainability message in human terms

In a course I teach about business and society, I give students a chance to play around with the En-ROADS Climate Change Simulator.¹ It’s a policy simulator developed by Climate Interactive, Ventana Systems, and MIT Sloan that includes a wide range of real data to approximate how different actions would impact the climate. You can impose taxes on natural gas, incentivize building electrification, grow carbon removal technologies, or subsidize oil if you want to. In the session, student groups representing industry or government stakeholders must discuss the actions they propose and oppose, and try to work together to save the planet. One consideration they are asked to make is how their actions can potentially bring other benefits as well—such as reducing pollution, and thus limiting climate change’s health impact. As it says in the supporting documentation, citing a UN report: